Holiday shopping & UXHoliday eCommerce conversion: five fixes before more traffic
Before you buy another click, give the people already visiting a clearer path to purchase.
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6 insights
Holiday shopping & UX
CXPR case studyCustomer journeys · 4 November 2026
Same design. A clearer story.
A before-and-after look at TaraODoherty.com: improve the hierarchy, keep the design and explain every recommendation.
Explore the case study →Your next move still needs judgment.
Leadership & AI · 4 November 2026
AI is fast. Your next move still needs judgment.
Why experienced judgment matters, how CXPR works, and how to choose between DIY AI, a focused review, and a broader engagement.
Read the article →A clearer next step.
Customer journeys · 4 November 2026
A clearer hero. Less competing for attention.
Our own homepage, before and after: identify the issue, diagnose the opportunity, and apply a recommendation supported by evidence.
Explore the annotated case study →
UX & business returnBetter experiences. Better business. The numbers behind UX ROI.
More successful tasks. Happier customers. More completed actions. The business case for UX begins with making life better for the people using your website.
22% higher form success · 31% higher satisfaction rating
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UX & business returnA clearer path to yes: what Vodafone’s 8% sales lift teaches us
The customer has decided to explore your service. Help them compare it, understand the commitment, and get started with confidence.
8% more sales · 15% higher lead-to-visit rate
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UX & business returnMore bookings begin with a better journey: the redBus 7% sales story
Interest is valuable. A completed booking is better. Make it easier for people to choose the right service and confidently reserve their place.
7% more sales reported after interaction improvements
Read the insight →UX & business returnHelp people buy—and come back: the business return from better eCommerce UX
A better shopping experience can create value before checkout and after the first purchase. Follow the evidence, then build the business case for your store.
33.13% higher conversion · 53.37% higher revenue per visitor
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