Good questions.

If you are unsure whether a CXPR is right for your website, contact us before purchasing. We can discuss your goals and the scope of the review.

Shopify gives you the platform. How you use it shapes the customer experience. Your navigation, product descriptions, images, size information, delivery details, and mobile layouts can still leave shoppers confused—or leaving without buying.

A CXPR™ is an expert website review tailored to your industry and business goals. A senior UX practitioner uses relevant best-in-class principles from Jaspurr to assess the customer journeys that matter to your business.

Your Playbook shows what to change to close the gap, why it matters based on relevant empirical evidence, and what to tackle Now / Next / Later. Includes quick wins and ready-to-use copy changes.

Yes. A polished design is a strong start. An independent review checks whether the finished experience makes it easy for your customers to find, understand, and buy your products.

A senior UX practitioner examines your store against relevant research and your business goals, explains the rationale behind each recommendation and prioritizes the actions by likely impact and ease.

Your playbook gives you and your designer or developer clear priorities for what to improve first. The rigor is in the review; the clarity is in what you receive.

Your review is carried out by a senior UX practitioner. We require practical professional experience in user experience research, website evaluation, and customer journeys, with the ability to turn findings into clear business priorities.

Our review standard requires practitioners to:

• Assess your website against your audience, business goals, and agreed customer journeys.
• Apply relevant best-in-class principles from Jaspurr, selected for your industry and goals.
• Explain what matters, why it matters, and what to do next, with actionable recommendations and quick wins.
• Check observations and sources, distinguish findings from hypotheses, and review and approve the final recommendations.

Tara O’Doherty created CXPR. Reviews may be carried out by Tara or another senior UX practitioner who meets these standards.

Both CXPR™ and CXPR+™ evaluate up to 20 core pages and journey screens per website. You receive a concise Playbook with an evidence-backed Now / Next / Later matrix of findings and recommendations. Use it with your team to discuss priorities and explore implementation options. CXPR+™ also includes two competitor evaluations (up to 20 core pages or journey screens per website). We select them around your business goals, the tasks your visitors need to complete, and the concerns you share during onboarding. A senior UX practitioner confirms the selection and begins the review.

No. Tell us your industry, business goals, and any concerns in your brief. Your senior UX practitioner selects the journeys and screens, supported by Jaspurr. We handle the heavy lifting.

Yes. Use the open field during onboarding to tell us what concerns you. We use that input to select relevant pages and steps and investigate the issue. If access or scope limits what we can assess, we explain that in your report.

Yes. Desktop, tablet, and mobile views are included in both CXPR™ and CXPR+™. We review the selected pages and customer journeys for layout, readability, navigation, and how easily customers can complete important tasks at different screen sizes.

• Selected pages: Up to 20 core pages or journey screens per website. Desktop, tablet, and mobile versions of the same screen count once.
• Representative screen sizes: We inspect the responsive website in browser views. This is not a physical-device testing service or an exhaustive check of every device, browser, and operating-system combination.
• Accessible journeys: We assess public pages and accessible steps within the agreed scope. Restricted areas, account-only screens, and payment confirmations require suitable agreed test access. A standard review does not place real orders, make payments, or create appointments.
• Clear reporting: We identify the views and steps assessed, relevant device-specific findings, and anything we could not access or verify. A CXPR does not provide accessibility certification or a full technical quality-assurance audit.

A screen is a distinct page or step in a customer journey. A booking or checkout process may contain several screens, even when the web address stays the same. Desktop, mobile, and tablet versions of the same screen count once.

We select across both journeys when they support your agreed business goals. That can include treatment and location pages, booking steps, product information, cart, and checkout within the 20-screen limit.

We select representative examples of similar pages. When a product, service, or location has a meaningfully different experience, we may include it separately. Your report identifies the examples reviewed.

Twenty is the maximum. We use the number needed to assess the agreed goals. If your website has fewer relevant screens, we review those. If the essential journeys require more than 20, the senior UX practitioner prioritizes the sample against the goals in your brief and makes any exclusions clear.

Yes, where its customer-facing screens are accessible within the agreed scope. Those screens count toward the maximum of 20. We explain any steps we cannot access or verify. A standard review does not include placing a real order or creating a real appointment.

CXPR™ stands for Customer Experience Performance Review: an expert-led measurement tool and structured website review process developed by Science of Next™. It assesses your website against relevant principles, tailored to your industry, customers, and goals. CXPR is not a consulting firm.

Your website goals might include purchases, bookings, enquiries, memberships, or donations. You’ll get practical findings and a clear plan for what to improve first.

Tara O’Doherty created CXPR.

The CXPR+ includes your full CXPR and action plan, plus focused scans of two competitors’ public websites. That is three sites in total: yours and two comparison businesses.

Provide both competitor website URLs in your CXPR+ brief. We use them to focus the comparison on the customer decisions that matter to your goals.

No. We review agreed public pages. If a login, analytics account, or unseen step limits what we can assess, we’ll say so. We won’t present an untested journey as if we tested it.

Your report is guaranteed within 5 business days for the CXPR and 10 business days for the CXPR+. The clock starts when payment is received. Your brief guides our internal selection of the pages and customer journeys to review. Your PDF report arrives by email; the optional 30-minute virtual Q&A (free during our beta, limited to findings and recommendations) is booked separately and sits outside the delivery window.

We limit bookings so an experienced reviewer can give each assessment the attention it needs. Delivery is within 5 business days for CXPR or 10 for CXPR+, after payment is received.

Start with your public website URL, who you want to reach, and what you want them to do. That context helps us focus on the journey that matters to your business.

CXPR+ requires the website URLs of two competitors or comparable businesses in your brief.

Choose CXPR or CXPR+, then complete your contact details, business name, industry, online-sales question, website URL, and goals. For CXPR+, include two competitor URLs. Continue to Stripe for payment and billing details. Enter any promo code at the final payment step on Stripe, before paying. Do not send card details by email or include them in your brief.

Enter your promo code at the final payment step on Stripe. Apply it and check your total before you pay.

Payment confirms your order and starts your Delivery Promise: 5 business days for CXPR and 10 business days for CXPR+. Saving a brief does not place a paid order.

Jaspurr is our closed database of best practices. The 900+ figure describes its wider indexed library, not a checklist applied in full to every website. Your practitioner selects relevant, reviewed principles for your industry, goals, and customer journeys.

We work from a curated research library and an approved source register. A human expert chooses the evidence for each review and checks its quality, relevance, context, recency, and limits. Recommendations connect back to the observations and sources that support them.

We check AI-assisted findings against your website and supporting sources. We remove unsupported claims and label hypotheses or uncertainty. A human expert reviews and approves every recommendation. These checks lower the risk of error; they cannot remove it.

We use a consistent framework, traceable sources, and human review. We separate what we observed from what we infer, explain our reasoning, and check each recommendation against your audience, goals, and website. That helps us work consistently and challenge assumptions. Human and AI judgment can still be biased; our checks are designed to reduce that risk.

Your brand is expressed through what people can find, understand, feel, trust, and do—not only your logo or tone of voice. We assess how the agreed website journeys deliver your brand promise, including choices, interactions, and handoffs. We identify what to keep, amplify, improve, and rethink.

Our aim is to preserve what makes you distinctive while removing avoidable friction. An unfamiliar design is not automatically a problem. We look for evidence of difficulty and ask whether we can preserve the idea while making it clearer, more accessible, or easier to use.

Across all five drivers: Findability, Clarity, Connection, Confidence, and Momentum. Connection is its primary home for relevance and resonance, but every interaction expresses the brand. We include a qualitative assessment of distinctiveness alongside the wheel; it is not a sixth driver or an extra numerical score.

Yes. CXPR and CXPR+ include one signature creative opportunity rooted in your strengths, customer needs, and business goals, with rationale, priority, and practical dependencies. Quick-Win Copy Changes include a recommended version and a bolder alternative for a priority headline. Untested ideas are labelled as creative hypotheses, not proven outcomes.

Our focus is practical quick wins with supporting evidence: clearer copy, stronger proof points, and improvements your team can consider within your existing website. We identify where specialist help may be needed rather than assuming every change is simple.

Design files alone do not resolve implementation specifications, integrations, accessibility, or security requirements—even on Shopify or Wix. Your team assesses those dependencies before making changes. A CXPR is an expert website review, not a technical implementation or security audit.

Yes. If you need help, we can recommend an independent creative or development team at no charge for the recommendation. Their services are scoped, contracted, and paid for separately. You are free to use your existing team or another provider.

We connect the observed issue and screen URL with relevant research or best-practice guidance, explain why it matters for your goals and recommend a specific action. We distinguish empirical research, standards, and expert judgment. Supporting evidence is not a guarantee of a particular increase in sales or conversions.

Both the CXPR and the CXPR+ cover desktop, mobile, and tablet views and include:

• an action-oriented Playbook in PDF format sent by email, with evidence-backed findings and recommendations organized in a Now / Next / Later matrix for your team to discuss and act on.
• An executive summary with your CXPS™ visual summary: a number and Growth Wheel showing where you stand and why.
• Detailed recommendations explaining what to change, why it matters, and what to do next.
• Exact, ready-to-use copy changes for quick wins: headlines, page content, and calls to action.
• Your detailed recommendations, prioritized Now / Next / Later by likely impact and ease.
• When your report is delivered, you can book an optional 30-minute virtual Q&A with your expert, free during our beta and limited to your findings and recommendations.

CXPR+ also includes two competitor evaluations (up to 20 core pages or journey screens per website) and a competitive benchmark: your website plus two competitors, three sites in total.

Need a walkthrough? Have questions? No problem. When we deliver your Findings & Playbook (in PDF format), you’ll have the option to book a 30-minute virtual Q&A with your expert. During our beta, this session is free and focused exclusively on questions about your findings and recommendations. It is scheduled separately, after report delivery.

We organize your detailed recommendations into Now / Next / Later, based on likely impact, urgency, dependencies, and how feasible each change is for your team. We consider the platform, capabilities, and constraints you share; unknown implementation requirements are flagged for discussion. Start with high-impact, easy-to-make improvements, plan the next priorities, and leave less urgent work for later.

You also receive exact, ready-to-use copy changes for quick wins, including headlines, page content, and calls to action. Your team checks business details and approves the wording before publishing.

We believe in your team. We provide independent, evidence-backed recommendations, and ready-to-use copy for you to discuss and act on. We do not sell or deliver design, development, or website builds, so your review is not a pitch for a larger implementation project.

If you need implementation help, we can recommend an independent creative or development team at no charge for the recommendation. Their work is scoped and priced separately.

Your report, delivered when promised. CXPR arrives within 5 business days; CXPR+ within 10 business days after payment is received. Your brief guides our internal selection of the pages and customer journeys to review.

Your deliverables, covered. Send annotated feedback within 5 business days of receiving your report if an agreed deliverable is missing. We’ll address the gaps and return a revised report within 5 business days of receiving your feedback.

The promise covers your report and agreed deliverables. Optional readouts are scheduled separately; business results depend on implementation and customer response. Read the full Delivery Promise.

On your executive summary page, CXPS™ gives you a visual summary—a number and Growth Wheel showing where your experience stands against relevant best-in-class principles, weighted for your industry, and why. The five drivers are Findability, Clarity, Connection, Confidence, and Momentum.

The delta is the gap between your current experience and relevant best-in-class principles. It highlights opportunities to improve customer outcomes and revenue. Your Playbook shows what to change to close the gap, why it matters based on relevant empirical evidence, and what to tackle Now / Next / Later.

Your report separates observed findings from ideas that need testing. Results depend on what you implement and how your customers respond.