Helping small businesses improve the website they already have. Practical changes, evidence-led priorities, and the systems behind a different kind of business.
CXPR™ stands for Customer Experience Performance Review: an expert-led measurement tool and structured website review process developed by Science of Next™. Science of Next is a social enterprise co-founded by Tara O’Doherty and Dr. Lianne Jeffs. CXPR is not a consulting firm. It combines experienced human judgment, curated evidence, and AI-assisted analysis to give organizations a clear score and a practical, prioritized playbook. Human-led. Science-backed. AI-accelerated.
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Small improvements. A clearer path to growth.
Ask Tara how a small business can improve the website it already has—through sharper messaging, clearer next steps, and less friction—before deciding whether it needs a redesign.
She can also show how AI helps her build and operate the systems behind TheCXPR™, while experienced people remain responsible for evidence, priorities, and recommendations.
The Technology (AI)
AI helps build the system. Experience guides the advice.
Explore how AI supports website development, research workflows, and business operations around a review service directed by experienced practitioners.
Research checked . Select Refresh to explore more from this topic’s research collection. It does not run a live news search. Each brief links to its evidence and explains its scope.
AI & the founder
Inside a small business that uses AI to build its own operating system.
Why now. Canadian business AI adoption is moving the conversation from experimentation to implementation.
Tara can show how she uses AI to develop websites, iterate workflows, and support quality checks across her brands. Ask what became easier, what still needs expertise, and how she verifies a change before publishing.
Evidence & interview brief
A question worth asking
Which steps do you delegate to AI, and which decisions remain yours?
What we can discuss or show
A founder-led demonstration using sample data, with the human review points visible.
AI-accelerated does not have to mean judgement-free.
Why now. New AI buying tests invite scrutiny of how automated outputs are checked.
Ask how curated evidence, experienced interpretation, and AI assistance work together in TheCXPR™’s approach. Tara can trace a recommendation back to an observation and explain its limits instead of presenting generated text as authority.
Evidence & interview brief
A question worth asking
Tell us about an AI suggestion you would refuse to put in a client’s playbook.
What we can discuss or show
A demonstration of an observation, its source, and the human decision to accept or reject a recommendation.
Can enterprise experience become a small-business product?
Why now. The AI adoption debate raises a useful question: who gains access to specialist expertise?
Science of Next’s co-founders are developing a focused alternative to a large consulting engagement: a defined review and actionable priorities. Ask Tara how AI supports delivery and operations while accountability remains with experienced people.
Evidence & interview brief
A question worth asking
What do you simplify to make expertise accessible, and what must never be simplified?
What we can discuss or show
An interview about productising expertise and a sample review, without exposing client data or proprietary rules.
Small businesses and nonprofits need clear next moves they can afford to act on. TheCXPR™ makes experienced, evidence-led website thinking accessible through a focused, prioritised review—helping organisations improve what they already have before committing to a redesign.
Research checked . Select Refresh to explore more from this topic’s research collection. It does not run a live news search. Each brief links to its evidence and explains its scope.
In the news
What could a small business improve on its website tonight?
Why now. Canada’s 2026 holiday shopping research puts value and purchase planning in focus.
Ask Tara for practical examples: a clearer offer, a stronger call to action, visible delivery information, or a shorter form. TheCXPR™ helps businesses prioritise improvements to the website they already have, before committing to a complete redesign. Some recommendations can be implemented overnight; revenue effects need measurement.
Evidence & interview brief
A question worth asking
Which small change could we put live tonight, and what would we measure tomorrow?
What we can discuss or show
A consented or demonstration website walkthrough and an example prioritised playbook.
AI can find your shop. Can a customer confidently buy from it?
Why now. Visa’s November benchmark makes the reliability of AI-assisted buying a live story.
Explore the hand-off from discovery to decision: findability, clarity, connection, confidence, and momentum. Tara can explain why a website still needs an understandable offer, credible evidence, and a workable journey.
Evidence & interview brief
A question worth asking
What needs to be clear before either a person or an assistant can make a sound choice?
What we can discuss or show
A walkthrough comparing what an AI summary says with what the website actually explains.
The holiday conversion story hiding behind the discount.
Why now. Holiday shopping coverage offers a chance to investigate the experience around the deal.
A practical service story for smaller businesses: examine pricing clarity and checkout effort before assuming another promotion is the answer. CXPR is designed to produce concrete recommendations, including copy changes a team can act on.
Evidence & interview brief
A question worth asking
When is a promotion solving the wrong problem?
What we can discuss or show
Three annotated examples of unclear versus clear purchase information.
The Social-Good Enterprise
Senior website expertise within reach.
Small businesses and nonprofits need clear next moves they can afford to act on. TheCXPR™ makes experienced, evidence-led website thinking accessible through a focused, prioritised review—helping organisations improve what they already have before committing to a redesign.
Research checked . Select Refresh to explore more from this topic’s research collection. It does not run a live news search. Each brief links to its evidence and explains its scope.
In the news
What could a small business improve on its website tonight?
Why now. Canada’s 2026 holiday shopping research puts value and purchase planning in focus.
Ask Tara for practical examples: a clearer offer, a stronger call to action, visible delivery information, or a shorter form. TheCXPR™ helps businesses prioritise improvements to the website they already have, before committing to a complete redesign. Some recommendations can be implemented overnight; revenue effects need measurement.
Evidence & interview brief
A question worth asking
Which small change could we put live tonight, and what would we measure tomorrow?
What we can discuss or show
A consented or demonstration website walkthrough and an example prioritised playbook.
Research in context
Canadian consumer survey · 2026-10-19
Meaningful gifts and value feature prominently in Canadians’ holiday plans.
2,500 Canadian adults; online, non-probability sample. Intentions are not completed purchases.
Research synthesis + shopper survey · 2026-10-28
Checkout friction, delivery information, and unexpected costs are useful areas to investigate.
Research spans multiple studies and markets. Aggregate findings do not predict any individual website’s results.
In the news
AI can find your shop. Can a customer confidently buy from it?
Why now. Visa’s November benchmark makes the reliability of AI-assisted buying a live story.
Explore the hand-off from discovery to decision: findability, clarity, connection, confidence, and momentum. Tara can explain why a website still needs an understandable offer, credible evidence, and a workable journey.
Evidence & interview brief
A question worth asking
What needs to be clear before either a person or an assistant can make a sound choice?
What we can discuss or show
A walkthrough comparing what an AI summary says with what the website actually explains.
Research in context
AI task benchmark · 2026-11-05
AI shopping performance varied substantially across models and buying tasks.
22 models from 12 labs, tested on 15 shopping challenges. This is a benchmark, not a consumer conversion study.
In the news
The holiday conversion story hiding behind the discount.
Why now. Holiday shopping coverage offers a chance to investigate the experience around the deal.
A practical service story for smaller businesses: examine pricing clarity and checkout effort before assuming another promotion is the answer. CXPR is designed to produce concrete recommendations, including copy changes a team can act on.
Evidence & interview brief
A question worth asking
When is a promotion solving the wrong problem?
What we can discuss or show
Three annotated examples of unclear versus clear purchase information.
Research in context
Canadian consumer survey · 2026-10-19
Meaningful gifts and value feature prominently in Canadians’ holiday plans.
2,500 Canadian adults; online, non-probability sample. Intentions are not completed purchases.
Research synthesis + shopper survey · 2026-10-28
Checkout friction, delivery information, and unexpected costs are useful areas to investigate.
Research spans multiple studies and markets. Aggregate findings do not predict any individual website’s results.
Three researched angles to start your next story.