Different businesses. Shared ambition: make it easier for the right people to take action.
Industry-Specific Reviews
Buying a dress, choosing a lawyer and making a donation are different decisions. The information, reassurance, and next steps people need change with the context. Your CXPR evaluates the journey your customers actually need to take.
We tailor the review criteria to your industry, audience, and goals. For a retailer, that may mean product fit and delivery clarity. For a clinic, practitioner credentials and appointment expectations. For a non-profit, evidence of impact and an easy donation journey.
A polished page can still leave a crucial question unanswered. We look for the gaps that could prevent your customers from moving forward, then prioritise recommendations by impact and ease.
Get specific recommendations, practical copy changes, and a Now / Next / Later Playbook. Each finding connects what we observed to why it matters for your business and what to do about it.
General usability principles are a useful foundation for a heuristic or expert review. But when the same checklist and scoring weights are applied to every website, they can overlook industry-specific decisions—or give a minor issue the same emphasis as a barrier to booking, buying, or donating.
Industry-specific expertise exists elsewhere, too. The question to ask any reviewer is: what changes in your criteria, scoring, and recommendations for a business like mine? With CXPR, your industry shapes all three.
Approach
Your executive review summary includes your Customer Experience Performance Score (CXPS™) and Growth Wheel™: a clear view of strengths, gaps, and opportunities across five drivers.
Can the right people find you and find their way?
Do they understand your offer and their choices?
Does the experience speak to their needs?
Do they have the evidence and reassurance to trust you?
Can they take the next step without unnecessary friction?
The percentage assigned to each driver determines how much it contributes to your overall score. Those weights are tailored to your industry, with your goals and customer journey guiding the assessment. We do not assume that every driver deserves an identical share for every business.
For example, a high-consideration service needs careful attention to credentials and reassurance; an online shop also needs close scrutiny of product selection and checkout friction. The weighting makes the summary more relevant to the decision your customer is making.
A review score is an assessment, not a prediction. CXPS is not your conversion rate, a percentile ranking against your industry or a guarantee of revenue growth. It summarises our expert assessment against relevant principles; the findings explain the evidence and recommended next steps.
Questions about industries
The five Growth Wheel drivers stay consistent. The customer journey, review questions, and relevant evidence are tailored to your industry, audience, and business goals.
Tell us your primary audience and priority action, and explain the overlap in your focus notes. We use your brief to select the pages and customer journeys internally.
No. Relevant external research informs the review where it fits. We do not present another industry’s benchmark as your own, and CXPS is separate from Baymard’s ratings.
Focused reviews for artists and Airbnb hosts. Each $99 review delivers a five-page, prioritised To-Do list with practical recommendations and exact copy changes.
Help visitors understand your work, explore your portfolio, and take the next step to buy or enquire.
$99 CAD · one-time
Ask about CXPRlite™ for ArtistsMake your listing clearer, easier to discover, and more useful to guests who are a good fit for your stay.
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Ask about CXPRlite™ for AirbnbCXPRlite™ is coming soon. Applications and ordering are not yet open.