See what deserves attention.
Understand where the agreed website journey supports your customer’s task, where it creates uncertainty, and which opportunities deserve attention first.
About CXPR · A Science of Next offering
Big thinking shouldn’t require a big budget.
Your website matters. Your time and budget do, too. We bring experienced, evidence-led thinking to the decisions that come next.
We understand the decision
You don’t need more opinions.
You need a clearer next move.
You can care deeply about your business and still wonder whether your website is helping people take the next step.
What should you fix? What should you leave alone? Where will your time and budget do the most good? Those are sensible questions—especially when you’re the person who has to make the call.
Tara O’Doherty created CXPR to make experienced website judgment more accessible: a focused review, clear priorities, and recommendations your team can put to work.
CXPR™ is the Customer Experience Performance Review, a measurement tool and structured review process from Science of Next™, co-founded by Tara and Dr. Lianne Jeffs. As a social enterprise, Science of Next exists to make credible evidence and experienced thinking more accessible. CXPR puts that purpose into practice: focused, paid website advice that empowers organizations of all sizes to make informed decisions without committing to a broader consulting or agency engagement.
What that means for you
What matters.
Why it matters. What to do next.
A useful review should leave you able to make a decision—not staring at a longer to-do list.
Understand the reasoning.
Connect each recommendation to what we observed, relevant evidence, and your business context. Clear explanations make the next conversation with your team more useful.
Leave with a practical plan.
Your action plan organizes detailed recommendations into a Now / Next / Later roadmap, with practical steps and specific copy suggestions where useful.
The people behind the thinking
Customer understanding.
Scientific thinking. Practical change.
Different professional perspectives. A shared commitment to work that is credible, clear, and useful.
Creator of CXPR · Co-Founder, Science of Next
Tara O’Doherty
Tara brings more than 20 years in CX/UX research, experience strategy, and product leadership. Her work connects what people need with the decisions a business needs to make.
- 17 years working with AT&T across 14+ product lines.
- 15 years building and testing prototypes to guide website and product redesigns.
- Former VP of Customer Experience Strategy at Cossette.
Her work spans 70+ brands and organizations across 16 industries. Her agency and consulting experience includes SickKids Foundation, AT&T, Alcon, and RBC. During her professional work on Alcon, Tara worked closely with McKinsey teams over two years.
Explore Tara’s work →Co-Founder, Science of Next
Dr. Lianne Jeffs
RN, PhD, FAAN, FCAN
Lianne is a clinician-scientist and research leader whose work connects rigorous research with practical improvements in compassionate care and health systems.
She brings a commitment to credible evidence, implementation, and meaningful action to Science of Next. That perspective helps keep the question grounded: how does the thinking become useful in practice?
Recipient of the 2024 Peggy Leatt Knowledge & Impact Award.
These credits describe the founders’ professional experience. The organizations named are not presented as CXPR endorsers.
How we work
Human-led.
Science-backed. AI-accelerated.
Technology helps us work efficiently. People remain responsible for the recommendations.
Experienced judgment.
A human expert reviews the agreed public website experience, connects the findings to your audience and goals, and approves the final recommendations.
Evidence in context.
Jaspurr™ is our closed database of best practices. We’re building and curating it to support expert reviews with relevant research, standards, and guidance. A senior UX practitioner selects the relevant principles, checks the evidence, and approves your recommendations. AI helps organize the work.
AI with checks.
AI can help organize material and explore possibilities. We check its output against the website and supporting sources. Those checks reduce—but cannot eliminate—error or bias.
On your executive summary page, CXPS™ gives you a visual summary—a number and Growth Wheel showing where your experience stands against relevant best-in-class principles, weighted for your industry, and why. It covers Findability, Clarity, Connection, Confidence, and Momentum.
The Delivery Promise
You’re covered.
Delivered when promised.
CXPR: 5 business days.
CXPR+: 10 business days.
After payment is received. Your brief guides our internal selection of the pages and customer journeys to review.
Your deliverables, covered.
If the report misses an agreed deliverable, send annotated feedback within 5 business days of receiving it.
We’ll address the gap and return a revised report within 5 business days of receiving your feedback.
The promise covers your report and agreed deliverables. Optional readouts are scheduled separately. Business results depend on implementation and customer response.
Read the Delivery Promise details →A few useful answers
Know what you’re getting into.
Is this right for a smaller business or team?
CXPR was created to make experienced website thinking more accessible. Choose a fixed-price review and tell us your goals. We select the public pages and customer journeys internally. Compare CXPR options to see which depth fits your decision.
Do I need to commit to a redesign?
No redesign is required to start a review. The action plan can identify practical improvements to your current content and journey. If more substantial work is warranted, we explain that too. Design and development are separate.
Who makes the final call?
A human expert checks the findings, interprets the evidence, and approves every final recommendation. AI supports the process; it does not own the decision or guarantee the result.
What is the difference between CXPR and CXPR+?
CXPR™ is the Customer Experience Performance Review: a measurement tool and structured review process with your action plan. CXPR+ includes that review plus two competitor evaluations (up to 20 core pages or journey screens per website), so you can compare how other businesses handle the same customer decisions. The PDF delivery windows are five and 10 business days respectively, after payment is received.
Your next move
Start with the decision
you need to make.
See what the review includes, compare the two options, and choose the depth that fits your business.