AI is fast. Your next move still needs judgment.

Faster thinking needs somewhere useful to go.

McKinsey’s October 2026 article, The judgment bottleneck: Balancing AI and human speeds in strategy, describes a mismatch: AI speeds up analysis, while people still have to examine assumptions, weigh consequences, and commit to action. Producing more material can overwhelm the people expected to use it.

The authors recommend protecting expert attention, developing people’s ability to question AI output and keeping responsibility with an accountable person. This is practitioner analysis informed by executive experiences and selected research. It does not test CXPR or establish that any particular review will improve revenue.

Our takeaway is practical: a useful review should make decisions easier. Clear priorities help a busy leader focus on the changes that matter most.

We have seen the value of serious expertise.

In my professional work on Alcon, I worked closely with McKinsey teams over two years. That experience reinforced the value of bringing rigorous analysis and experienced people to consequential decisions.

But many organizations cannot afford a major consulting engagement or a substantial agency fee. A charity still needs donations. A local business still needs bookings. A growing company still needs customers to understand what it offers.

Good advice should be within reach of the people doing that work. We created CXPR through Science of Next, our social enterprise, to make experienced, evidence-led website thinking more accessible and empower organizations of all sizes.

Our contribution to social good starts there: a focused scope, a clear fee, and advice people can put to work. The Customer Experience Performance Review (CXPR™) is a paid measurement and review process. Its purpose is to widen access to expertise.

The Alcon experience described here is Tara’s professional background. McKinsey and Alcon are not presented as partners in, or endorsers of, CXPR.

What our approach looks like.

1. Start with the business decision. We ask what your website needs to achieve: sales, bookings, enquiries, donations, or another agreed goal. The concerns you share during onboarding help focus the review.

2. Look at the journey that matters. Both CXPR™ and CXPR+™ evaluate up to 20 core pages and journey screens per website. You receive a concise Playbook with an evidence-backed Now / Next / Later matrix of findings and recommendations. Use it with your team to discuss priorities and explore implementation options. CXPR+™ also includes two competitor evaluations (up to 20 core pages or journey screens per website). The Growth Wheel organizes our assessment around Findability, Clarity, Connection, Confidence, and Momentum.

3. Put the evidence to work. Jaspurr is our closed database of best practices. A senior UX practitioner checks the sources, applies relevant principles and approves your recommendations.

4. Make the judgment visible. We explain what we observed, why it may matter, and what we recommend. An observed issue, an expert interpretation, and an expected benefit are different things. We keep those distinctions clear.

5. Give you a place to start. The executive summary leads with three priorities and the reasoning behind them, alongside your Customer Experience Performance Score. The action plan puts recommendations into Now, Next, and Later, considering likely impact, effort, and dependencies.

6. Leave room to learn. Where a recommendation needs customer testing or performance data, we say so. Published guidance can support a recommendation; measuring the result on your website is how you learn whether it worked for you.

Choose the help that fits the decision.

DIY AI, a CXPR, and a consulting or agency engagement serve different needs. Here is how to think about the choice.

This compares service models, not named firms’ offerings or prices. CXPR covers an agreed public website scope; design, development, and primary customer research are separate. Your brief guides our internal selection of the pages and customer journeys to review. CXPS is an expert assessment, not a validated prediction of commercial results.

Your budget deserves a reason.

You should be able to ask: Why this change? Why now? What supports it? What will we look for after we make it?

A good review makes those conversations easier. It helps you brief your team, question a proposed redesign, and put limited time and money behind the improvements that deserve attention.

That is the standard we want CXPR to earn. Human-led. Science-backed. AI-accelerated. Useful enough to help you make the next call.