Don’t see your industry listed? Get an expert website review built around your business, your customers, and the actions you want them to take.
Your customers. Your challenges.
Your customers need to understand what you offer, decide whether it fits their needs, and feel confident taking the next step.
We follow your priority journey: from discovering your offer to buying, booking, enquiring, signing up, or donating. Your selected business goals and any concerns in your brief guide which pages we review.
Can visitors quickly understand what you offer and whether it is right for them?
Does your content answer the questions customers need resolved before acting?
Do your proof, calls to action, and forms help customers take the next step?
What you get
A practical PDF built around your goals, industry, and priority customer journeys. Use it yourself or hand it to your team.
See your strengths, gaps, and top three priorities on one executive summary page.
Your CXPS™ score and Growth Wheel show how your experience compares with relevant best-in-class principles, weighted for your business context and priority journeys.
What matters, why it matters, and what to do next—prioritized Now / Next / Later by likely impact and ease.
Ready-to-use headlines, content, and calls to action, with the original and proposed wording.
Your practitioner uses your brief and Jaspurr’s best practices to select the customer journeys, pages, and screens to review. Shared templates count as one; distinct journey steps count separately.
A senior UX practitioner confirms the selection before the review begins. Your checklist identifies the pages reviewed and any access or coverage limits.
Design, development, and implementation are separate. Your team approves and applies the recommendations.
This example shows how Now / Next / Later priorities connect recommended actions to Growth Wheel drivers, KPIs, and supporting evidence. Your report is tailored to your business.
View the example at full size Copy recommendations: first impressions. Homepage headlines, offers, trust, and clear next steps.
View the first impressions example at full size Copy recommendations: choosing and enquiring. Service labels, product information, reviews, and enquiry forms.
View the choosing and enquiring example at full size How it works
Choose your CXPR option, select Other as your industry, and tell us about your business and goals. Complete your personalized brief in under 5 minutes.
A senior UX practitioner selects the pages internally, follows your customer journeys and applies relevant, science-backed principles. CXPR+ adds two competitor evaluations (up to 20 core pages or journey screens per website).
Your Findings & Playbook arrives within 5 business days for CXPR or 10 for CXPR+, after payment is received. Start with Now.
Built around your business
Start with the customers you serve and the decisions they need to make. We turn the friction we observe into practical priorities for your team.
The people and principles behind your review
The experience is the brand. We assess how your website delivers your promise across all five Growth Wheel drivers—preserving what makes you distinctive while improving what gets in the way. See how we review brand experience.
Jaspurr™ is our closed database of best practices. We’re building and curating it to support expert reviews with relevant research, standards, and guidance. A senior UX practitioner selects the relevant principles, checks the evidence, and approves your recommendations. AI helps organize the work.
On your executive summary page, CXPS™ gives you a visual summary—a number and Growth Wheel showing where your experience stands against relevant best-in-class principles, weighted for your business context and priority journeys, and why. The delta is the gap between your current experience and relevant best-in-class principles. It highlights opportunities to improve customer outcomes and revenue.
One review. Two options.
Both options include your Findings & Playbook. Choose the perspective you need.
CXPR™
Turn uncertainty about your website into a clear, practical plan.
$799CAD · one-time
A prioritized action plan for your team. Evidence-backed findings and recommendations, organized Now / Next / Later so you can discuss priorities and implementation options.
Design, development, and implementation are separate.
A senior UX practitioner reviews your customer journeys against relevant best-in-class principles from Jaspurr, tailored to your industry and business goals. Your Playbook shows what to change to close the gap, why it matters based on relevant empirical evidence, and what to tackle Now / Next / Later.
Up to 20 core pages or journey screens per website. Your brief and business goals guide page selection. Shared templates count as one.
Business results depend on implementation and testing.
CXPR+™
See where competitors set the pace—and where your experience can move ahead.
$1,779CAD · one-time
A prioritized action plan for your team. Evidence-backed findings and recommendations, organized Now / Next / Later so you can discuss priorities and implementation options.
Design, development, and implementation are separate.
A senior UX practitioner reviews your website and two competitors against relevant best-in-class principles from Jaspurr. See where you stand, where competitors do better, and what to change first.
Up to 20 core pages or journey screens per website. Your brief and business goals guide page selection. Shared templates count as one. Each competitor is evaluated across up to 20 core pages or journey screens, selected around the relevant customer journeys. Both competitor URLs are required in your brief.
Business results depend on implementation and testing.
One-time fees in Canadian dollars for all customers. Launch prices include applicable tax. CXPR+ evaluates your website and two competitors, with up to 20 core pages or journey screens per website and one combined competitive Playbook. Enter both competitor URLs in your brief.
Our Delivery Promise
Substance you can act on. Your Findings & Playbook includes:
Grounded in relevant best-in-class principles and tailored to your industry, audience, and goals.
CXPR within 5 business days. CXPR+ within 10 business days. Timing starts after payment is received; your Findings & Playbook is emailed in PDF format.
Send annotated feedback within 5 business days of receiving your report. We’ll address the gaps and return a revised report within 5 business days of receiving your feedback.
Before you decide
Your customers need to understand what you offer, decide whether it fits their needs, and feel confident taking the next step. We focus on the agreed journey from discovering your offer to buying, booking, enquiring, signing up, or donating.
Clarify your offer, strengthen useful proof, and simplify the next step on the pages customers already use. Recommendations are prioritized by likely impact and ease, with exact proposed copy updates where useful.
Track the actions that matter to your business, such as completed purchases, bookings, qualified enquiries, or signups. These are suggested signals to monitor, not promised outcomes.
When your report arrives, you can book an optional 30-minute virtual Q&A with your expert. It is free during our beta and limited to questions about your findings and recommendations. The session is scheduled separately, after report delivery.
We review agreed public-facing website journeys. Internal sales tools and confidential customer or commercial data are outside the standard review.
Design, development, and implementation are separate. We review public pages without passwords or private customer information. The Delivery Promise covers agreed deliverables and timing, not a business result.
