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Researcher reading source material on a laptop while sitting on a concrete step.

The evidence behind your next move

Meet Jaspurr™.

Our closed database of best practices. Your expert puts them to work.

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Jaspurr™ is our closed database of best practices. We’re building and curating it to support expert reviews with relevant research, standards, and guidance. A senior UX practitioner selects the relevant principles, checks the evidence, and approves your recommendations. AI helps organize the work.

Human-led. Science-backed. AI-accelerated.

Good thinking earns its place

Turn evidence into a clearer next move.

What matters.

Which observations and principles apply to your experience? We use your audience, industry, and goals to focus the review. A principle earns its place because it fits the context.

Why it matters.

Understand why a change deserves attention before committing time or money. We connect the finding to relevant evidence and explain the reasoning, including the limits of what we can conclude.

What to do next.

Where should your team begin? Expert judgment turns the findings into practical priorities. When uncertainty matters, the next move may be to validate an idea before investing in it.

A controlled research resource

Evidence you can trace. Reasoning you can check.

Explore the glossary: the science, in plain English

We select best practices for your industry, audience, and goals. Each finding connects what we observe on your website with relevant evidence and a practical recommendation.

“Closed” describes how we select and govern the research resource. The evidence used in each review is chosen and checked by a human expert. Sources are traceable, with checks for quality, relevance, context, recency, and limitations.

Our Five Drivers of Growth™ give the review a consistent structure: Findability, Clarity, Connection, Confidence, and Momentum. Your business determines how that framework is applied.

  1. Observe what people see.

    Start with what we can see on the agreed public pages and the action you want customers to take.

  2. Find evidence that fits.

    Use relevant principles and research to examine the observation. Check the fit with your context.

  3. Apply judgment with care.

    Challenge the interpretation, consider limitations, and decide what the evidence supports.

  4. Recommend the next action.

    Explain the opportunity, the reasoning, and the practical step your team can take.

Built around your business

How we choose what to review.

Both CXPR™ and CXPR+™ evaluate up to 20 core pages and journey screens per website. You receive a concise Playbook with an evidence-backed Now / Next / Later matrix of findings and recommendations. Use it with your team to discuss priorities and explore implementation options. CXPR+™ also includes two competitor evaluations (up to 20 core pages or journey screens per website). We select them around your business goals, what your visitors need to do, and the concerns you share during onboarding. Jaspurr helps map the journeys and propose the sample. A senior UX practitioner confirms the selection and begins the review.

For a business with appointments, multiple locations, and an online store, that can include service and location pages, booking steps, products, cart, and checkout. Your report identifies what we reviewed and any access or coverage limits.

Illustrative scope, not a completed audit or verified inventory of Sugarmoon’s current screens. Confirmation screens require suitable test access; any unavailable steps are recorded as coverage limits.

Step 3

Tara confirms. The review begins.

A senior UX practitioner checks the journey map against your brief, confirms the scope internally and starts the review.

Business goals
Appointments + online sales
Proposed core screens
20
Special concerns
NONE
Scope confirmation
Tara · Internal

You do not need to approve another document or choose the pages. Your brief gives us the starting point.

The experience is the brand.

Your brand lives in what people can find, understand, feel, trust, and do. We review how your website delivers that promise—and where it could express your strengths more clearly and boldly.

Best practices are the foundation, not the creative ceiling. Jaspurr helps us identify what to keep, amplify, improve, and rethink. Our experts challenge recommendations that would make your brand more generic.

We separate evidence-backed improvements from creative hypotheses, explain the reasoning, and identify assumptions. Bold ideas must serve a customer need and a business goal.

How we protect your brand’s distinctiveness

Your team. Clear priorities. Evidence-backed next steps.

We believe in your team. Your CXPR identifies practical quick wins, explains the supporting evidence, and gives you clear to-dos and ready-to-use copy to discuss and act on. Priorities reflect your goals and the capabilities and constraints you share with us.

We do not sell design, development, or website builds. Our advice is independent of an implementation sale. Need help making the changes? We can recommend an independent creative or development team at no charge for the recommendation; their work is quoted separately.

How recommendations and implementation work
Step 1 of 3

Curiosity, with scrutiny

The thinking stays accountable.

We check the claims.

We check AI-assisted findings against your website and supporting sources, remove unsupported factual claims, and make uncertainty clear. A confident answer still has to stand up to scrutiny.

We challenge assumptions.

Human and AI judgment can both carry bias. A consistent framework, traceable sources, and expert review help us question interpretations and check what applies to your customers.

People approve the priorities.

A human expert approves every final recommendation. We explain where relevant evidence supports a finding, where it points in a useful direction, and where an idea needs testing.

These controls are designed to reduce error and bias. They cannot eliminate either. Clear reasoning helps you see how we reached a recommendation and where further validation would be useful.

What this means for your review

More useful insight. A clearer next move.

For your CXPR™.

Relevant evidence helps our expert explain your website’s strengths and opportunities. Your Now / Next / Later roadmap turns that thinking into a sequence your team can use.

For your CXPR+™.

The same evidence discipline supports your review and a competitive benchmark of three sites: your website plus two competitors. Get clearer context for where your experience stands and where you could create a more distinctive path forward.

We review the agreed public pages and explain any access limits or areas that need further testing. Your practitioner checks the evidence and approves the final recommendations.

Let’s put the thinking to work.

Choose your review. Get a clearer view of what matters, why it matters, and what to do next.

Clear priorities. A practical plan.

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Questions about Jaspurr

Good questions.
Useful answers.

Does Jaspurr make the final recommendations?

No. AI helps organize and synthesize selected material. A human expert checks the sources, interprets findings in context, and approves the recommendations.

How does Jaspurr relate to the Growth Wheel?

Jaspurr supplies relevant best practices. Your practitioner applies them. Your CXPS score and Growth Wheel summarize the current experience; your Playbook explains how to improve it.

Can I understand the reasoning behind a recommendation?

Yes. Your detailed recommendations explain what to change, why it matters, and what to do next, with supporting reasoning and limitations. They are prioritized Now / Next / Later by likely impact and ease, with exact copy changes for quick wins.