Your experience, at a glance
See your strengths, gaps, and top three priorities on one executive summary page.
Your CXPS™ score and Growth Wheel show how your experience compares with relevant best-in-class principles, weighted for your industry.
B2C SaaS · Website review
Useful software. Visitors still hesitating?
Make your website’s value, pricing, and next step easier to understand—so people can decide whether your software belongs in their day.
For startups and established software businesses. Public website review only.
- CXPR™
- $7995 business days after payment is received
- CXPR+™
- $1,77910 business days after payment is received
Your customers. Your challenges.
Make the benefit clear before the commitment.
People want to know what your software will help them do, how much effort it takes, and what they will pay. Your website needs to make those answers easy to find.
We review your public website journey from discovering the benefit to comparing plans and starting signup. Your brief sets the priority.
Where we look for opportunities
- Everyday benefits explain who the software is for
- Free and paid plans make costs and commitments clear
- Website signup prompts explain what happens next
Questions your review helps answer
Can a first-time visitor understand the benefit without decoding product jargon?
Are free trials, recurring charges, plan limits, and cancellation information clear before signup?
Do examples, reassurance, and website forms make the next step feel manageable?
What you get
Your Findings & Playbook. Ready to use.
A practical PDF built around your goals, industry, and priority customer journeys. Use it yourself or hand it to your team.
Exact actions. Clear priorities.
What matters, why it matters, and what to do next—prioritized Now / Next / Later by likely impact and ease.
Quick copy wins
Ready-to-use headlines, content, and calls to action, with the original and proposed wording.
Review scopeUp to 20 core pages or journey screens per website.
PDF outputEvidence-backed findings and recommendations, organized Now / Next / Later.
Website only: we assess agreed public-facing website pages and website journey screens, up to 20 per website. App-store listings, reviews, activity, and downloads, and the software itself—including in-app onboarding, authenticated dashboards, and product usage—are outside this review.
How do we choose the pages?
Your practitioner uses your brief and Jaspurr’s best practices to select the customer journeys, pages, and screens to review. Shared templates count as one; distinct journey steps count separately.
A senior UX practitioner confirms the selection before the review begins. Your checklist identifies the pages reviewed and any access or coverage limits.
Design, development, and implementation are separate. Your team approves and applies the recommendations.
Example report from a Healthcare website
This example shows how Now / Next / Later priorities connect recommended actions to Growth Wheel drivers, KPIs, and supporting evidence. Your report is tailored to your business.
View the example at full size Example report page from a Spa
Copy recommendations: first impressions. Homepage headlines, offers, trust, and clear next steps.
View the first impressions example at full size Example report page from a Spa
Copy recommendations: choosing and enquiring. Service labels, product information, reviews, and enquiry forms.
View the choosing and enquiring example at full size How it works
A short brief. We do the heavy lifting.
Tell us your goals
Choose your CXPR option and tell us your website goals and who your software serves. Include relevant industries, customer roles, or demographics in your goals. Describe the audience your business serves.
We review your website
A senior UX practitioner selects your public website pages and follows the agreed website journey against relevant, science-backed principles. CXPR+ adds two competitor websites within the same website-only scope.
Get your action-oriented Playbook
Your Findings & Playbook arrives within 5 business days for CXPR or 10 for CXPR+, after payment is received. Start with Now.
B2C SaaS · Build your next opportunity
Help your next customer picture the payoff.
Make the everyday benefit and commitment clearer today, so tomorrow’s visitors have fewer unanswered questions at signup.
The people and principles behind your review
Senior expertise. Evidence you can follow.
The experience is the brand. We assess how your website delivers your promise across all five Growth Wheel drivers—preserving what makes you distinctive while improving what gets in the way. See how we review brand experience.
Jaspurr™ is our closed database of best practices. We’re building and curating it to support expert reviews with relevant research, standards, and guidance. A senior UX practitioner selects the relevant principles, checks the evidence, and approves your recommendations. AI helps organize the work.
- Relevant to you: consumer value, plan comparisons, subscription clarity, and website signup decisions.
- Reasoning included: understand the evidence behind each recommendation.
- Clear limits: observations, assumptions, and unassessed areas are identified.
What does your CXPS™ mean?
On your executive summary page, CXPS™ gives you a visual summary—a number and Growth Wheel showing where your experience stands against relevant best-in-class principles, weighted for your industry, and why. The delta is the gap between your current experience and relevant best-in-class principles. It highlights opportunities to improve customer outcomes and revenue.
One review. Two options.
Your website. Or yours, plus two competitors.
Both options include your Findings & Playbook. Choose the perspective you need.
CXPR™
Know what to improve first
Turn uncertainty about your website into a clear, practical plan.
$799CAD · one-time
- Find what helps customers act—and what gets in their way.
- Focus your effort with Now / Next / Later priorities.
- Get evidence-backed findings, clear recommendations, and ready-to-use copy changes.
- Desktop, tablet, and mobile views.
- Your Playbook
- 15–20-page playbook of findings and recommendations, prioritized for you and your team
- PDF delivery
- 5 business days after payment is received
What’s in your Playbook?
A prioritized action plan for your team. Evidence-backed findings and recommendations, organized Now / Next / Later so you can discuss priorities and implementation options.
- At a glance: executive summary, CXPS™ score, and Growth Wheel.
- What matters: the issue or opportunity, and where it appears.
- Why it matters: evidence and relevance to your customers.
- What to do next: exact actions, prioritized Now / Next / Later by likely impact and ease.
- Quick copy wins: original wording and ready-to-use changes.
Design, development, and implementation are separate.
How do we review your website?
A senior UX practitioner reviews your customer journeys against relevant best-in-class principles from Jaspurr, tailored to your industry and business goals. Your Playbook shows what to change to close the gap, why it matters based on relevant empirical evidence, and what to tackle Now / Next / Later.
Up to 20 core pages or journey screens per website. Your brief and business goals guide page selection. Shared templates count as one.
Business results depend on implementation and testing.
CXPR+™
Find your competitive advantage
See where competitors set the pace—and where your experience can move ahead.
$1,779CAD · one-time
- See how you and two competitors handle the same customer decisions.
- Find opportunities to stand apart, remove friction, and build confidence.
- Get evidence-backed findings, competitive opportunities, and ready-to-use copy changes.
- Desktop, tablet, and mobile views.
- Your Playbook
- 20–25-page playbook of findings and recommendations, prioritized for you and your team
- PDF delivery
- 10 business days after payment is received
What’s in your competitive Playbook?
A prioritized action plan for your team. Evidence-backed findings and recommendations, organized Now / Next / Later so you can discuss priorities and implementation options.
- At a glance: executive summary, CXPS™ score, and Growth Wheel.
- What matters: the issue or opportunity, and where it appears.
- Why it matters: evidence and relevance to your customers.
- What to do next: exact actions, prioritized Now / Next / Later by likely impact and ease.
- Quick copy wins: original wording and ready-to-use changes.
- Competitive insights: where to close gaps or create an advantage.
Design, development, and implementation are separate.
How does the competitor review work?
A senior UX practitioner reviews your website and two competitors against relevant best-in-class principles from Jaspurr. See where you stand, where competitors do better, and what to change first.
Up to 20 core pages or journey screens per website. Your brief and business goals guide page selection. Shared templates count as one. Each competitor is evaluated across up to 20 core pages or journey screens, selected around the relevant customer journeys. Both competitor URLs are required in your brief.
Business results depend on implementation and testing.
One-time fees in Canadian dollars for all customers. Launch prices include applicable tax. CXPR+ evaluates your website and two competitors, with up to 20 core pages or journey screens per website and one combined competitive Playbook. Enter both competitor URLs in your brief.
Our Delivery Promise
Substance & Speed.
Substance you can act on. Your Findings & Playbook includes:
- Executive summary with CXPS™: your Customer Experience Performance Score and five-driver Growth Wheel.
- Key findings: the issues and opportunities that matter to your customers and business goals.
- Now / Next / Later recommendations: prioritized by likely impact and ease, with the rationale behind each recommendation.
- Quick Win Copy Changes: exact, ready-to-use wording to help you put improvements into action.
Grounded in relevant best-in-class principles and tailored to your industry, audience, and goals.
CXPR within 5 business days. CXPR+ within 10 business days. Timing starts after payment is received; your Findings & Playbook is emailed in PDF format.
What if an agreed deliverable is missing?
Send annotated feedback within 5 business days of receiving your report. We’ll address the gaps and return a revised report within 5 business days of receiving your feedback.
Before you decide
Your questions, answered.
What would you focus on for B2C SaaS?
We review your public website journey from discovering the benefit to comparing plans and starting signup. Your brief sets the priority.
Is this suitable for an early-stage startup?
Yes, if you have a public website ready to review. Tell us your intended audience and priority website goal. We focus on practical changes to your existing site; this is not product validation, market research, or an audit of your software.
What quick wins might you recommend?
Sharpen your headline, simplify plan comparisons, and explain trial terms beside your website signup call to action.
What should we measure after making changes?
Your team can track website signup starts, pricing-page actions, and public form completion after making changes. These are suggested measures for your team, not an analytics audit or a promise of results.
Can we talk through the findings?
When your report arrives, you can book an optional 30-minute virtual Q&A with your expert. It is free during our beta and limited to questions about your findings and recommendations. The session is scheduled separately, after report delivery.
What is outside the review?
Website only: we assess agreed public-facing website pages and website journey screens, up to 20 per website. App-store listings, reviews, activity, and downloads, and the software itself—including in-app onboarding, authenticated dashboards, and product usage—are outside this review.
Design, development, and implementation are separate. We review public pages without passwords or private customer information. The Delivery Promise covers agreed deliverables and timing, not a business result.